Apple on Tuesday unveiled an all-new stunning purple finish for iPhone 12 and iPhone 12 mini for the global market.
iPhone 12 and iPhone 12 mini in purple will be available for pre-order in China, Japan, the UK, the US, and more than 30 other countries and regions beginning April 23, with availability beginning April 30.
The 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are currently available in blue, green, black, white, and (PRODUCT)RED,9 and will be available in the new purple in 64GB, 128GB, and 256GB models starting at Rs 79,900 and Rs 69,900.
"This gorgeous new colour joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing.
This new colour beautifully accentuates the flat aluminum edges of iPhone 12, which are perfectly colour-matched to the precision-milled back glass.
Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience.
The A14 Bionic — the fastest chip in a smartphone — powers every experience on iPhone 12 while efficiently managing battery life.
iPhone 12 features the first camera to shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience.
Apple also introduced AirTag, a small and elegantly designed iPhone accessory that helps keep track of and find the items that matter most with Apple's Find My app.
Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global 'Find My' network and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption, the company said in a statement.
AirTag can be purchased in one and four packs for just Rs 3,190 and Rs 10,900, respectively, and will be available beginning April 30.
"We're excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives," said Kaiann Drance, Apple's vice president of Worldwide iPhone Product Marketing.
"With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone."
AirTag is small and lightweight and features precision-etched polished stainless steel, and is IP67 water- and dust-resistant.
A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery.
Customers can personalise AirTag with free engraving, including text and a selection of 31 emoji, when purchasing from apple.com, the company said.